Customer Confidential: Untold Stories of Earned Growth

Ep. 146: CA Technologies’ Dayton Semerjian | Getting Back to Growth in B2B


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CA Technologies’ Dayton Semerjian joined me on the podcast in 2016 to discuss his approach to managing the enterprise software company’s customer experience in a rapidly changing industry. At the time, the business-to-business service provider was deep in a Net Promoter journey that would ultimately rebuild its customer relationships and return it to growth.

Fast forward two years and Dayton’s efforts as general manager of global customer success and support not only surpassed senior leaders’ expectations, they made CA an attractive acquisition target. In light of CA’s success, I invited Dayton back on the podcast to reflect on his experience in the first of a two-part interview.

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Customer Confidential: Untold Stories of Earned GrowthBy Rob Markey, Bain & Company partner and customer experience expert

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