This week Harry has a one-on-one long-form conversation with Happy Dad CEO Sam Shahidi as they roll out their new Happy Dad Grape flavor in partnership with Snoop Dogg's Death Row Records. This episode could pass for a decent Master Class for sophomore year bev-alc marketers, as we discuss the deal with Death Row, what he looks for in hiring feet on the street, how important consistent flavor and quality are in production, their banana flavored seltzer in conjunction with their Bored Ape NFT, using distinctive flavors to get into on-premise accounts, the importance of displays, working with wine & spirits and beer distributors, building a brand to outlive Nelk, how this industry is just about solving problems and building relationships, why grape, and how Snoop is a genius and has a photographic memory.

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About

Beer Business Daily publisher Harry Schuhmacher joins his editors and other guests once a week as they grok the beer industry issues of the day.

-Podcast Hotline: Text or call Harry in confidence at:‪ (262) 345-2501‬

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-Articles referenced at beernet.com

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