On this episode, Seth is joined by Assistant Director of Engineering, Joe Thielen and fellow marketeer, Preston Lentfer. It's October, and that means the announcement of new products for 2025! This episode is an overview of ALL new products for the upcoming year from new cartridges and bullets to reloading and security items. While they are covered briefly here, we will have separate deep dive episodes for the 338 ARC, Backcountry Defense ammunition, and the 6mm GT. We hope you are as excited as we are for our new product lineup for 2025!