In today’s episode we talk about the biggest problem you have with your social media: your unrealistic expectations! I take you through an engagement equation to help you uncover what kind of engagement you should actually expect for the size of your following. Now you know if you should stop obsessing over “low” engagement so you can use that energy for something productive, or if your concerns are valid. Either way, it will help you uncover your next step. Trigger warning: I also tell you the story about that time I couldn’t fit into my pants and I was very hard on myself but realized it was actually a crazy story I was telling myself because of unrealistic expectations. Hint-hint: yes, you’re doing the same with your engagement.

In today’s episode we talk about the biggest problem you have with your social media: your unrealistic expectations! I take you through an engagement equation to help you uncover what kind of engagement you should actually expect for the size of your following. Now you know if you should stop obsessing over “low” engagement so you can use that energy for something productive, or if your concerns are valid. Either way, it will help you uncover your next step. Trigger warning: I also tell you the story about that time I couldn’t fit into my pants and I was very hard on myself but realized it was actually a crazy story I was telling myself because of unrealistic expectations. Hint-hint: yes, you’re doing the same with your engagement.

In today’s episode we talk about the biggest problem you have with your social media: your unrealistic expectations!&nbsp;I take you through an engagement equation to help you uncover what kind of engagement you should actually expect for the size of your following.&nbsp;Now you know if you should stop obsessing over “low” engagement so you can use that energy for something productive, or if your concerns are valid.&nbsp;Either way, it will help you uncover your next step.&nbsp;Trigger warning: I also tell you the story about that time I couldn’t fit into my pants and I was very hard on myself but realized it was actually a crazy story I was telling myself because of unrealistic expectations.&nbsp;Hint-hint: yes, you’re doing the same with your engagement.&nbsp;

Ep 15. How much engagement can you *realistically* expect?

In “Marketing #Unfiltered," you don’t just learn awesome stuff to help you figure out marketing, you get the BTS scoop of building a business — the hilarious, the traumatic, and the “omg thank god I’m not the only one.”  Hi! ✋🏻 I’m Sophia Parra and I’m a social media strategist for coaches. For years I ran an agency where I helped multiple six figure and seven figure coaches create content  and strategies that build their following and drive traffic to their offers. My guests and I swap biz horror stories AND share notes around the strategies that took things to the next level. I also show up solo twice a week to answer YOUR marketing questions. So if you’re craving a podcast that feels like the perfect mix of biz talk with a coach and a catch up with your friends; grab a margarita and pull up a chair. I’ve got painfully relatable stories to make you laugh (or cry 🤣), and strategies and perspectives that will help you show up consistently and effectively.

Business

Marketing

In “Marketing #Unfiltered," you don’t just learn awesome stuff to help you figure out marketing, you get the BTS scoop of building a business — the hilarious, the traumatic, and the “omg thank god I’m not the only one.” Hi! ✋🏻 I’m Sophia Parra and I’m a social media strategist for coaches. For years I ran an agency where I helped multiple six figure and seven figure coaches create content and strategies that build their following and drive traffic to their offers. My guests and I swap biz horror stories AND share notes around the strategies that took things to the next level. I also show up solo twice a week to answer YOUR marketing questions. So if you’re craving a podcast that feels like the perfect mix of biz talk with a coach and a catch up with your friends; grab a margarita and pull up a chair. I’ve got painfully relatable stories to make you laugh (or cry 🤣), and strategies and perspectives that will help you show up consistently and effectively.

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Ep 15. How much engagement can you realistically expect?

Ep 15. How much engagement can you realistically expect?

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