Today the gang sits down with John Herman, President of Austin-based Nutrabolt, makers of the hot energy drink brand C4, which was built with the help of beer distributors. We talk about the recent investment by KDP, the new wave of more mainstream 12oz energy offerings, the pros and cons of a beer network, and much more.

Show starts in earnest: 01:05

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About

Beer Business Daily publisher Harry Schuhmacher joins his editors and other guests once a week as they grok the beer industry issues of the day.

-Podcast Hotline: Text or call Harry in confidence at:‪ (262) 345-2501‬

-Audio/Video feeds at https://linktr.ee/beernet

-Articles referenced at beernet.com

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