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In this thought-provoking episode of The Holistic Accountant, Stuart and Mena challenge the traditional metrics of success in business. While financial milestones like profit, revenue, and market share have long been the gold standard, the question is: Is that really enough? They explore how modern entrepreneurs are redefining success to include personal well-being, work-life balance, purpose-driven impact, and long-term sustainability.

Stuart shares why hitting every financial goal can still feel empty if your work lacks meaning. At the same time, Mena highlights the rise of businesses that value culture, customer trust, and social responsibility just as much as financial growth. Together, they unpack the personal side of success, the dangers of comparison, and how to align your business outcomes with your values.

The duo also explores common traps, chasing vanity metrics, burnout disguised as ambition, and losing authenticity while pursuing someone else’s idea of success. They offer a practical framework for defining success on your own terms, incorporating financial, emotional, and cultural dimensions.

This episode is a must-listen for any entrepreneur or business owner looking to build a business that doesn’t just grow, but truly fulfils. Because real success isn’t just about doing more, it’s about doing what matters most.

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IMPORTANT: This podcast provides general information about finance, taxes, and credit. This means that the content does not consider your specific objectives, financial situation, or needs. It is crucial for you to assess whether the information is suitable for your circumstances before taking any actions based on it. If you find yourself uncertain about the relevance or your specific needs, it is advisable to seek advice from a licensed and trustworthy professional.