What do you get when you mix raw adventure, music tours in war zones, bowhunting in Africa, and building one of the most respected survival gear companies in North America? You get Christian Schauf.

In this episode, we go far beyond the typical founder story. From recording with Prince to launching survival kits that save lives, Christian opens up about what drives him: faith, fitness, hunting, entrepreneurship—and doing something meaningful with this short time we’re given. We talk about moose hunting in BC, building gear that’s actually reliable when things go sideways, learning from failure, and the mindset needed to push forward when most people quit.

Whether you’re into the outdoors, business, or just trying to live a more intentional life, this one’s for you.

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Silvercore Club - https://bit.ly/2RiREb4

Host Instagram - @Bader.Trav https://www.instagram.com/bader.trav

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00:00 – Podcast intro, Silvercore Club mention, and Christian’s bio

01:15 – How Christian came onto Travis’s radar: Half Face Blades and pack rafts

03:00 – Origin of the pack raft: military request, product design challenges

04:30 – Material development, Outdoor Retailer debut, slow early adoption

05:00 – Rafts used for hauling moose in Yukon and Alaska

07:00 – Living near elk and moose in Idaho/Park City, gratitude for the outdoors

08:00 – Reflection on time, legacy, and trying to do something meaningful

09:00 – Balancing ambition and faith; feeling overwhelmed; personal introspection

09:30 – Touring Iraq with a band, 39 trips for troop entertainment

12:26 – Using Prince’s sound guy, building portable sound systems for Blackhawks

14:43 – Making the shows about the troops, not the band

17:00 – Transitioning from touring to building new ventures

20:00 – Founding Crispin Cider, selling to MillerCoors

21:00 – Working with GoPro, Harley, and other brands post-touring

22:00 – Moving to SoCal, culture shock, and the roots of Uncharted

23:00 – Hard lessons in entrepreneurship, trusting the wrong people

24:30 – Importance of endurance, triage mindset, and grinding through obstacles

25:30 – Being taken advantage of, learning to manage yourself

26:45 – Facing new tariff issues, adapting with mindset

27:45 – You have to get comfortable with the pressure—it’s not going away

29:00 – Believing in your idea when others don’t

30:00 – Responding to doubters and building resilience

31:10 – Quality vs. garbage survival kits, building trust in the Uncharted brand

32:35 – Real-life use cases: jump starters, storm kits, hurricane response

36:00 – Designing gear that prevents emergencies before they escalate

37:00 – Color-coded, instructional layout of kits to reduce panic and improve usability

39:00 – Making gear intuitive even for non-experts

40:00 – No formal training offered yet, but strong content and future plans

41:00 – Most popular products: jump starters, first aid kits, survival kits

43:00 – Essentials Christian always carries, layering gear in “concentric circles”

44:30 – Saving his dog’s life with the Triage Kit

45:00 – Future of the company: growth, wholesale expansion, tariffs disrupting progress

47:00 – Transparent supply chain talk, China, FDA rules, and pricing realities

48:30 – Importance of American manufacturing and balancing affordability

49:30 – Drawing business parallels to survival mindset

50:00 – Upcoming hunts in South Africa (for school meat programs) and New Zealand

52:00 – Christensen Arms rifle use in mountainous terrain

54:00 – Travis’s Molokai access deer story and equipment mismatch

56:00 – Reaffirming the value of knowing your gear deeply

57:00 – Touching on faith, legacy, and leading by example

58:00 – Christian’s approach to faith: live it, don’t preach it