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Photographer and entrepreneur Randi Michelle returns to Profit First Nation to share how applying Profit First principles completely transformed her creative business — and her life.

Randi opens up about overcoming her fear of numbers, learning to price her work for profit, and using reverse engineering to build a sustainable business model that honors both her creativity and her lifestyle. She also shares how she launched a second company, The Elegant Wedding Co., to empower other women photographers and create additional income streams.

In this heartfelt conversation, Danielle and Randi discuss raising prices with confidence, managing expenses (including how AI helped Randi streamline editing), and the importance of financial systems when life throws unexpected challenges your way.

The biggest takeaway? You don’t have to be a “numbers person” to run a profitable creative business — you just need a system and the courage to trust it.