Edited highlights of our full conversation.

David Kolbusz is the Chief Creative Officer at Droga5 in London.

He's worked for many of the most iconic agencies in the advertising industry. BBH, Goodby Silverstein, Wieden & Kennedy and Droga.

Most of the time, he's found a great fit. Occasionally, he hasn't. But at every step of the way he's brought a distinctive perspective and point of view.

David talks about the fact that he does not consider himself a risk taker.

But he is absolutely willing to see the status quo for what it is. An artifice. And a falsehood.

Leading inside the lines is a choice. Pushing against them is another. But recognizing they don't actually exist is perhaps the most powerful starting point for any form of creative leadership.

In a world in which everything we thought we knew has been thrown up in the air, playing by an old set of artificial rules will get us to one place fast - a broken version of the past.

Leading the future starts when you imagine the world without rules. And let the most powerful force of all - your imagination - run wild.