David Kolbusz is the Chief Creative Officer at Droga5 in London.

He's worked for many of the most iconic agencies in the advertising industry. BBH, Goodby Silverstein, Wieden & Kennedy and Droga.

Most of the time, he's found a great fit. Occasionally, he hasn't. But at every step of the way he's brought a distinctive perspective and point of view.

David talks about the fact that he does not consider himself a risk taker.

But he is absolutely willing to see the status quo for what it is. An artifice. And a falsehood.

Leading inside the lines is a choice. Pushing against them is another. But recognizing they don't actually exist is perhaps the most powerful starting point for any form of creative leadership.

In a world in which everything we thought we knew has been thrown up in the air, playing by an old set of artificial rules will get us to one place fast - a broken version of the past.

Leading the future starts when you imagine the world without rules. And let the most powerful force of all - your imagination - run wild.