The So Fly Crew records a very special episode live on location in Toronto at the Filson store. Mitch and Aldo sit down with the founder of Hooké, Fred Campbell. They chat about Fred's inspiration in starting the brand, what it took to get it to where it is now, and his passion for fishing. They also chat about his latest film "Tunulik".

A big thanks to Muskoka Brewery, Redington, and of course the whole team at the Filson Toronto store on making this event happen. We also helped raise money for the Ontario River alliance.

Learn more about that here: https://www.ontarioriversalliance.ca/

Shop and Learn about Hooké: https://hooke.ca/

Watch Fred's films: https://hooke.ca/blogs/hooke-present

Thank you to our sponsors:

Drift Outfitters Redington Chums Costa Muskoka Brewery Hooké

To download Birocratic’s 60+ song discography, visit http:// birocratic.bandcamp.com.

Thanks to all our listeners.