Jesse Joeckel is the Founder, Owner and Designer at Whalebone Creative. Based in Montauk, New York, Whalebone describes itself as a lifestyle brand that's built around art, design, and surf culture. They sell super soft t-shirts, hoodies, hats and more, and they've been doing so since 2010. And they have become the definition of a very, very cool brand.

Over the eleven years since he started Whalebone, Jesse has never strayed far from his definition of success. And happiness.

Over the last few months, many, many people - maybe most people - have spent time thinking about what they want from life.

Based on the number of people who are leaving their jobs during what has come to be known as the 'Great Resignation', the answer is 'not this.' Indeed, in some industries, a third of the people resigning have no clear idea about what they will do next or where.

By the millions, people are challenging their own definitions of success. And even more fundamentally, their definitions of what it means to be happy.