Marketing #Unfiltered

Ep 166 | How to make friends in the online space without being weird (with Ciara Rubin)


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We all want more meaningful connections, but how do we actually make them happen? Like, you see someone online and think, Damn, this girl should be my friend—but what’s the next move? 👀

That’s exactly what I’m diving into with Ciara Rubin—bestselling author, YouTuber, and soon-to-be author of a book all about friendship.

In this episode, we cover:

✨ Where to actually find new connections (because it’s not as easy as it used to be)
✨ What even is a connection? And how do you know when it’s worth pursuing?
✨ Turning connections into real friendships—without coming off weird
✨ Her Red Light / Green Light / Yellow Light strategy for deciding when to go all in on a friendship

And so much more!

If you’ve ever struggled with making (or keeping) friends as an adult, this episode is packed with gems.

Resources from Ciara:

📲 Follow her on Instagram: https://www.instagram.com/ciara.rubin
📺 Subscribe to her on YouTube: https://www.youtube.com/@CiaraRubin
💡 Explore all her work: ciararubin.com
📖 Grab her bestselling book: https://ciararubin.com/yak-book-sales-page/

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Marketing #UnfilteredBy Sophia

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