Produced by Foundersuite.com, "How I Raised It" goes behind the scenes with startup founders who have raised capital. This episode is with Justin Mast of Bloomscape.com, an online marketplace for fully grown and potted indoor plants.

In this episode, Justin talks about his family's 5 generations in the garden supply business and how he evolved it into an online company, how he bridged the gap between local Detroit investors and VCs based in San Francisco, the risks he took when he launched without the capital he needed, tactics for finding a lead investor and attracting strategic investors, and more.

The Company raised $15 million of Series B venture funding in a deal led by General Catalyst. Ludlow Ventures, Revolution, Bob Mylod, Jeffrey Boyd and John Replogle also participated in the round.

This series is produced by Foundersuite, makers of software to raise capital and manage investor relations. Foundersuite's customers have raised over $2.5 Billion since 2016.

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