Customer Confidential: Untold Stories of Earned Growth

Ep. 172: UniCredit's Francesco Vercesi | With Agile, Customer Experience Improvements Never End


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How does a banking group operating in multiple countries accelerate improvements in customer experience, particularly digital improvements, while still meeting the unique needs of individual countries? This was the challenge facing UniCredit, and the topic of my podcast with Francesco Vercesi, UniCredit's head of Agile, practice sharing and customer service. The answer, as his title implies, was to create a centralized Agile process, but with product owners in each country empowered to set their development priorities.

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Customer Confidential: Untold Stories of Earned GrowthBy Rob Markey, Bain & Company partner and customer experience expert

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