The world of darts experienced a monumental shift over the Christmas period as the 2024 PDC World Championship drew in huge crowds, mainly down to the success of a then unknown 16-year-old - Luke Littler. 

Taking the darts world by storm, Littler overcame all the odds to reach the Darts World Championship where he lost to pre tournament favourite Luke Humphries. 

During the tournament, Prostate Cancer UK and the Professional Darts Corporation launched the big 180 campaign, in partnership with Flutter Entertainment’s Paddy Power. 

And this will be the topic of today’s episode of iGaming Daily, sponsored by SBC Summit Rio, where the trio will look more into the campaign and a potential problem following Luke Littler’s success.

To read more about the topics discussed in today's podcast, click on the following links:

- https://insidersport.com/2024/01/08/prostate-cancer-uk-pdc-paddy-power/
- https://insidersport.com/2024/01/04/paddy-powers-big-180-campaign/
- https://casinobeats.com/2024/01/04/betmgm-checks-out-as-title-sponsor-of-premier-league-darts/

Host: James Ross
Guests: Joe Streeter & Jessie Sale
Producer: Anaya McDonald
Editor: James Ross