January 04, 2023

Ep 18 | The Modern Tradeshow: How to Survive and Thrive in the New Era of Event Marketing with Debbi Kemp Sr Manager Experience MKG for Canon Medical Systems

1 hour

Tradeshows are a tried-and-true strategy in the marketing mix. But as the times shift, so does the need to change how we do event marketing overall.

Will you stay ahead of the game and evolve? Or will you remain steadfast and stick to the methods that have worked for you in the past?

For this episode of "Event Marketing: Redefined", it’s an honor to bring on an award-winning expert to share her insights. Matt Kleinrock, CEO of Rockway Exhibits and Events, will be joined by the brilliant and innovative Debbi Kemp, whose ingeniousness and imagination have taken Canon Medical Systems USA’s experience marketing to remarkable heights.

We’ll cover the following:

- All about the RSNA Tradeshow booth
- How the Canon Cross America Tour went: an in-depth Recap
- What the current trends are in the trade show industry
- Why there are 3 must-do strategies to implement in order to achieve event marketing success
- How and why tradeshows need to evolve

Navigating the new era of event marketing doesn’t have to be daunting.
Come and learn from one of the best in the industry. You won’t regret tuning in!

Connect with Debbi:

On her LinkedIn: https://www.linkedin.com/in/debbi-kemp-96621448/

Connect with Me:

On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/
On my Company: https://rockwayexhibits.com/

🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined