In this final episode of The Enrollify Podcast in 2023, Gil Rogers from GR7 Marketing, Zach Busekrus of Enrollify, and Mallory Willsea, VP of Marketing at Element451 discuss their hottest takes on what higher ed marketing in 2024 will look like.

Join this trio as they tackle provocative topics like the potential shift away from traditional marketing agencies due to an increase in AI literacy among higher ed marketing teams, the debated decline of video content, and the uncertain future of privacy-first marketing. 

Listen to their thoughts on hyper-personalization potentially backfiring on brands, the anticipated rise of non-digital marketing, Gen Alpha's expectations from educational institutions, the role of AI in creative content, and what the creator economy in 2024 will look like.

About The Enrollify Podcast Network

The Enrollify Podcast is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!

Our podcast network is growing by the month and we’ve got a plethora of marketing, admissions, and higher ed technology shows that are jam-packed with stories, ideas, and frameworks all designed to empower you to be a better higher ed professional.

Our shows feature a selection of the industry’s best as your hosts. Learn from Jaime Hunt, Allison Turcio, Dayana Kibilds, Dustin Ramsdell, Ardis Kadiu, JC Bonilla, Mallory Willsea, and many more.

Learn more about The Enrollify Podcast Network at podcasts.enrollify.org. Our shows help higher ed marketers and admissions professionals find their next big idea — come and find yours!

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Connect With Our Host:
Mallory Willsea 
https://www.linkedin.com/in/mallorywillsea/
https://twitter.com/mallorywillsea

About The Enrollify Podcast Network:
The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!

Enrollify is made possible by Element451 —  the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.

Attend the 2025 Engage Summit! 
The Engage Summit is the premier conference for forward-thinking leaders and practitioners dedicated to exploring the transformative power of AI in education. Explore the strategies and tools to step into the next generation of student engagement, supercharged by AI. You'll leave ready to deliver the most personalized digital engagement experience every step of the way.

Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register