On this episode, the team dives into the development of new cartridges and the vital role of SAAMI approval in bringing them to market. Special guests, Matt Wilson and Nate Lyon from Ruger join the conversation to share how they evaluate new cartridge designs—deciding whether they fit within the Ruger lineup, what performance benchmarks matter, and which rifle models are the right match. It's an inside look at the collaborative process between ammunition and firearm manufacturers that determines what makes the cut in today's hunting and shooting sports market.