The Big Game is turning into a Big Game for sports betting operators. This year, we are going to potentially see three different Super Bowl commercials from sports betting operators in addition to a ton of promotions and partnerships. 

With Sin City hosting the NFL’s biggest day, will the power dynamics of sportsbooks shift in favour of the brick and mortar company?

This will be the topic on today's episode of iGaming Daily, sponsored by Optimove, along with why the day after the Super Bowl could be the most worthwhile day of all for Barstool Sports and its sports betting prospects.

Joining Jessica Welman to talk all of the above, and more, is Charlie Horner, former Senior Journalist at SBC Americas and now Media Manager at SBC Media.

To read more on the topics discussed on today's podcast, click on the link below:

- https://sbcamericas.com/2024/01/19/betmgm-super-bowl-ad-2024/

Host: Jessica Welman
Guest: Charlie Horner
Producer: Anaya McDonald
Editor: James Ross

Remember, if you are attending the ICE London on 6-8 February 2024 at ExCeL London, make sure you head over to Optimove's stand and mention that you listened to the iGaming Daily podcast to receive an Amazon gift voucher.

Check out our partners Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying Optimove.