My guest today is Carly Teigeler, owner and lead designer of Schematic Design Co, a brand and web design studio that specializes in “Human-Centered Design”.

 

In my interview today, I ask her about what human-centered design is and how we can employ that throughout design. 

 

But we also cover some other really exciting topics as it relates to braind like the 3 things, carly says your brand needs to communicate well - in order to position yourself well in your market. She also describes the palette of tools - way beyond a logo - that your brand needs.

 

Finally Carly understands that designers are in different seasons. Some brands may need a fully custom design. Other times, it may need a little glow-up. Today she shares some simple questions you can ask yourself to decide if a brand overhaul or a mini-makeover may be the right next step. 

 

I think you’re going to love the energy that carly brings along with her beautifully simple way of sharing her expertise.

 

In this episode we answer questions like…

1. The three things your brand needs to communicate [to position you well in your market]
2. Why you shouldn’t settle for “just a logo” [i.e. you need more tools in your palette]
3. When to hire a brand designer - and when it’s best to wait

Here’s a glance at this episode…

[04:40] We dive into Carly’s background and her move from a degree in architecture and dance to how she really got started with her own graphic design studio.

[09:45] Carly shares with us what “human-centered” branding means and how her approach is more centered around the end-user experience.

[13:10] How does playfulness work with professionalism in a great balance for clients on their website, branding, and how to really work your personality into your branding.

[20:30] Carly shares what design tools you need in your toolbox and why you shouldn’t settle for just a “logo”. 

[28:58] We talk about the 3 things your brand needs to communicate in order to position yourself well in your market

[39:45] Carly shares the truth about when it’s time to hire a brand designer (and when it’s best to wait). 

[50:30] I ask Carly about her unique services that she offers for clients who may not be ready for full service brand and website design via semi-custom brand kits, etc.

Resources mentioned in this episode: 

• Carly’s Website: Schematic Design Co.
• Follow Carly on Social Media:
• Instagram
• Facebook
• Carly’s Semi-Custom Brand Kits
• Download Carly’s Free Website Report Card

Download Carly’s Free Branding Report Card