The Social-Engineer Podcast

Ep. 190 - Human Element Series - Decide What To Be Bad At with Dorie Clark


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Dorie Clark helps individuals and companies get their best ideas heard in a crowded, noisy world. She has been named one of the Top 50 business thinkers in the world by Thinkers50. She was honored as the #1 Communication Coach by the Marshall Goldsmith Leading Global Coaches Awards and one of the Top 5 Communication Professionals in the World by Global Gurus.  

 

She is the Wall Street Journal bestselling author of The Long Game, Entrepreneurial You, Reinventing You, and Stand Out, which was named the #1 Leadership Book of the Year by Inc. magazine. 

 

A former presidential campaign spokeswoman, Clark has been described by the New York Times as an “expert at self-reinvention and helping others make changes in their lives.” She is a frequent contributor to the Harvard Business Review, and consults and speaks for clients such as Google, Yale University, and the World Bank. 

 

She is a graduate of Harvard Divinity School, a producer of a multiple Grammy-winning jazz album, and a Broadway investor. [Dec 12, 2022]  

 

00:00 – Intro  

00:18 – Intro Links 

  • Social-Engineer.com
  • Managed Voice Phishing
  • Managed Email Phishing
  • Adversarial Simulations
  • Social-Engineer channel on SLACK
  • CLUTCH
  • innocentlivesfoundation.org

02:37 – Dorie Clark Intro 

04:01 – How did you decide to become a leadership expert? 

05:26 – Defeating the "gatekeepers" 

08:06 – The benefits of Social Proof 

12:34 – Has the "long game" changed in the last 10 years? 

15:36 – The rise of FOMO 

18:19 – Getting back to long-term thinking 

19:52 – You don't have to "Take the Leap!" 

25:32 – Be 2 years older with straight teeth 

27:42 – Confusing "busy" with "important" 

31:40 – Deciding what to be bad at 

36:16 – Who do you consider your mentor? 

  • Marshall Goldsmith 

38:31 – Book Recommendations: 

  • The Thursday Murder ClubRichard Osman 
  • InfluenceRobert Cialdini 
  • The Long GameDorie Clark
  • Entrepreneurial YouDorie Clark 
  • Reinventing YouDorie Clark
  • Stand OutDorie Clark

40:28 – Find Dorie Clark online 

  • Twitter: https://twitter.com/dorieclark 
  • LinkedIn: https://www.linkedin.com/in/doriec/ 
  • Facebook: https://www.facebook.com/dorieclarkauthor/ 
  • Instagram: https://www.instagram.com/dorieclark/ 
  • YouTube: https://www.youtube.com/DorieClark 
  • Website: https://www.dorieclark.com 

41:12 – Guest Wrap Up  

41:35 – Outro 

  • www.social-engineer.com 
  • www.innocentlivesfoundation.org  
...more
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