Are you re-imagining the future or re-building the past?

Justin Spooner is the co-founder of Unthinkable - they describe themselves as a digital strategy and digital transformation company.

Transformation is a word that gets used a lot. It also gets practiced little. Mostly because it's hard and expensive and, honestly, in some respects it's frightening.

It's why so many companies are so focused on facing the future with policies and practices and initiatives that start with the word 'back.' Back to work. Back to normal. Back to real life.

The truth about life is that it doesn't and never has worked backwards. You can't rewind anything. We measure the past, experience the present, and plan the future.

So if the future you're planning is based on recreating history, stop for a few moments and think about this.

If I could live the past again, which parts would I want to keep - as in really want to keep - and what would I change?

Then do that.