The fear of being seen stops us from going after our dreams. But the fear of being seen as an “influencer” is preventing you from making an impact, which is what you really want to do. Our favorite online personalities make an impact on us. It’s time to let go of your fear and build the online business you’ll be proud of. 

 

Lissette Calveiro is a Latina entrepreneur, content creator, and business coach for influencers and personal brands navigating the creator economy with intention. As the founder of Influence With Impact®, she leads a creator-first consultancy offering business coaching, talent management, and strategic education to help creators turn influence into income without losing the human behind the brand. With over a decade in the creator economy, Lissette is also a seasoned influencer marketing expert who has managed more than $5 million in brand partnerships across CPG, finance, lifestyle, and tech. She has been featured in Forbes, Business Insider, and Fortune, and is a speaker who brings real talk and real strategy to every stage, including VidCon, Instagram Creator Week, Create and Cultivate, Google HQ, and the White House’s first Creator Economy Summit. She is known for bridging the gap between creators and the industry, bringing transparency to monetization, negotiation, and sustainable growth. Offline, you’ll find her sipping iced matcha, singing with her daughter, starting another DIY home project, or being loud (on purpose) about the issues that matter to her community.

 

In this week’s episode, Lissette tells us all about how she built her online business with influence and impact. At first, she was afraid of starting her own business. She even once claimed that she’s never been a business owner. But she saw a lack of creator advocacy in influencing marketing spaces and wanted to change that. Now she’s sharing everything she knows about influencer marketing - including contract details, creator rates, and how to get started as a new creator. Tune in to hear all this and more, now! 

 

Follow Lissette on: IG: @lissettecalv

LinkedIn: @Lissette Calveiro

Website: https://influencewithimpact.co/ 

 

Follow Erika on: Instagram @‌theerikacruzTikTok @‌theerikacruzLinkedIn

Website: http://www.theerikacruz.com

How to work with Erika:

Join the waitlist for the Courage Driven Latina program here!

Join the waitlist for the Magnetic Mastermind here.

 

Podcast production for this episode was provided by CCST, an Afro-Latina-owned boutique podcast production and copywriting studio.