IN EPISODE 198:

To find and keep our motivation, we need wisdom, not just willpower. In Episode 198, Ayelet Fishbach explores the mind game of motivation. We talk all things motivation: Whether it's better to set easy or ambitious targets, why it makes sense to "count down" to a goal, how rewards affect learning and performance, how to stay motivated after getting negative feedback, and how to control our temptations. 

ABOUT AYELET FISHBACH:

Ayelet Fishbach is a Professor of Behavioral Science and Marketing at the University of Chicago, Booth School of Business. Her work examines social psychology, management, and consumer behavior and has been regularly featured in the media in outlets likethe New York Times, Financial Times, WSJ, CNN, and NPR. Ayelet's latest book is Get It Done: Surprising Lessons from the Science of Motivation.