We sat down to chop it up with industry legend Matt Sterbenz. We get into his mindset behind launching 4FRNT and the journey that the company would take over the next 15 years. Sterbenz tells some awesome stories about the days of being both an athlete and a young entrepreneur at the same time. In 2017, 4FRNT sold to Jay Levinthal and Sterbenz started WNDR Alpine. We wrapped up the episode by getting into all the cool stuff that he's got going on at WNDR and beyond.