In this episode, Ilenia Vidili, a customer-centricity adviser and author of Journey to Centricity, and Rob Markey discuss why connecting to customers means understanding what they value. When companies use their voice to stand up for something they truly believe in or to advance and improve society, customers notice.

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If you’d like to learn more about Ilenia Vidili, you can find her on LinkedIn.

Order Ilenia's book here.