rich & REGULAR with Kiersten and Julien Saunders

Ep 203: Gen Z isn't the problem...Traditional financial advice is


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Are you scratching your head trying to understand Gen Z's approach to…life? You're not alone! This week, we’re exploring the fascinating and sometimes frustrating world of Gen Z finances, why traditional financial advice often misses the mark with this generation, and what actually resonates with them.

Every generation thinks they had it hard. And to be fair, most of them did. But Gen Z? They’re becoming adults in a world that looks nothing like the one we grew up in. Between AI disrupting entire industries, the attention economy turning regular people into millionaires overnight, and inflation making rent feel like a luxury item, it's no wonder their financial expectations (and anxieties) are sky-high.

In this episode, we break down:

  • Why traditional financial advice isn’t built for Gen Z’s reality
  • The real reason they think they need $600K a year to be successful
  • Budgeting vs. Earning: We debate whether traditional budgeting advice is still relevant in today's economy, or if Gen Z's focus on increasing income is the smarter approach.
  • How careers, income, and investing have changed forever
  • The biggest mistakes Millennials and Boomers make when advising them
  • How this approach is different from hustle culture 

And most importantly, we share what actually works: learning how to earn, invest, and live in a world where stability is no longer the default setting.

Whether you’re Gen Z trying to figure it all out, or just someone trying to understand them better, this episode is for you.


Connect with Julien and Kiersten on our website, Instagram, Twitter, and YouTube.

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