IN EPISODE 204:

Dr. Christopher Phelps discusses the art and science of ethical persuasion, emphasizing the importance of understanding Cialdini's principles of influence. He highlights common mistakes people make in persuasion, such as failing to secure commitments and the significance of the order of information presented. We also explore the ethical implications of persuasion versus manipulation, how to defend against manipulative practices and why the most persuasive people look for mutual wins. ABOUT CHRISTOPHER PHELPS:

Dr. Christopher Phelps is the US CEO of the Cialdini Institute, which trains leaders and organizations around the world in the art and science of ethical persuasion. Chris is general dentist and entrepreneur who built multiple companies focused on dental products and solutions, and is the bestselling author of two books.