rich & REGULAR with Kiersten and Julien Saunders

Ep 211: What tariffs teach us about Financial Literacy


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It's the last Monday of Financial Literacy Month 2025, and unless you’ve been living under a rock or blissfully disconnected, you’ve probably heard the noise about tariffs lately. U.S. tariffs on Chinese imports are climbing as high as 145%, with threats to go even higher. And while it’s tempting to think that’s a political issue, the truth is tariffs effect your wallet and budget. 

In this episode, we’re breaking down what tariffs actually are, how they distort prices, and why understanding how prices are shaped has never been more important. Because if you don't understand how prices are set, you don’t really understand how money moves, and in a world where price tags lie, shrink, surge, and shapeshift every few months, that's not just an economic problem. That's a literacy problem.

We cover:

  • Why it’s so hard to  just "make everything in America", even if you want to
  • How companies quietly pass tariff costs onto you and how to spot it
  • Real-world tools to build price literacy and become a sharper consumer and investor
  • What it means to see yourself as part of the global exchange, and why that gives you more financial power, not less.

Links: 

  • Kim Lewis reel on luxury prices (bonus: watch our interview with Kim here
  • CamelCamelCamel - Amazon Price Tracker
  • Google Chrome Price Tracker 

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