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Special Guest: Arick Wierson, Emmy award-winning television producer, political analyst and Robin Report Contributor

There is much speculation about how the recent election will impact the economy, shape the future of America and direct its influence throughout the world. Join Shelley and Arick in a wide-ranging conversation about the potential after-effects of the national election on the American consumer, retail and the business world. They also discuss how retailers can learn lessons from the campaigns about how to use strategic marketing and media to best resonate with consumers, and how research and polling can be misleading. Arick cautions the need for businesses to adapt to a new socio-political landscape, suggesting hiring geopolitical analysts and better understanding how to manage broader geopolitical dynamics as a result of a breakdown of separation between business and politics. There is a lot to unpack in the first days of a President-Elect Trump administration.

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