In this episode, guest Allison Hartsoe, managing director of customer and growth at EY and author of The Age of Customer Equity, and <a href= "https://www.linkedin.com/in/robmarkey/">Rob Markey</a> discuss calculating customer lifetime value, why understanding customer behavior generates more accurate revenue forecasts, and how to develop a high-quality approach to customer equity. We’d love to hear from you. Help us enhance your podcast experience by providing feedback here in our listener survey. https://bit.ly/CCPodcastFeedback If you’d like to learn more about Allison, you can find her on <a href= "https://www.linkedin.com/in/allisonhartsoe/">LinkedIn</a>.

In this episode, guest Allison Hartsoe, managing director of customer and growth at EY and author of The Age of Customer Equity, and Rob Markey discuss calculating customer lifetime value, why understanding customer behavior generates more accurate revenue forecasts, and how to develop a high-quality approach to customer equity. We’d love to hear from you. Help us enhance your podcast experience by providing feedback here in our listener survey. https://bit.ly/CCPodcastFeedback If you’d like to learn more about Allison, you can find her on LinkedIn.

In this episode, guest Allison Hartsoe, managing director of customer and growth at EY and author of The&nbsp;Age of Customer Equity, and&nbsp;<a href="https://www.linkedin.com/in/robmarkey/" rel="noopener noreferrer">Rob Markey</a> discuss calculating customer lifetime value, why understanding customer behavior generates more accurate revenue forecasts, and how to develop a high-quality approach to customer equity. We’d love to hear from you. Help us enhance your podcast experience by providing feedback here in our listener survey. https://bit.ly/CCPodcastFeedback If you’d like to learn more about Allison, you can find her on <a href="https://www.linkedin.com/in/allisonhartsoe/" rel="noopener noreferrer">LinkedIn</a>.

Ep. 213: Allison Hartsoe | Why Customer-Centric Isn't Enough: Measuring Customer Equity

The Customer Confidential Podcast unlocks a world of unparalleled customer and employee loyalty insights. Host Rob Markey, a Net Promoter System pioneer, uses his deep expertise and empathetic approach to challenge conventional wisdom, peel back layers of typical advice, and expose the real stories of industry transformation. Take a deep dive into discussions on CX, customer journey, customer insights, Net Promoter Score, and more. Every episode is a master class in loyalty. Guests include CMOs, CXOs, and heroes of customer-centric transformation, along with thought leaders who inspire them. Exploring organizational structures, operating models, goals, and metrics, Rob and his guests from companies such as Vanguard, American Express, and more bring to light practical marketing, product, customer experience, and technology strategies for earning customer-focused growth. This podcast is your source for untold stories of customer and employee loyalty. Challenging, insightful, and instructive—all in one place. Earned growth starts here.

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Ep. 213: Allison Hartsoe | Why Customer-Centric Isn't Enough: Measuring Customer Equity

Ep. 213: Allison Hartsoe | Why Customer-Centric Isn't Enough: Measuring Customer Equity

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