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Special Guest: Rebekah L. Matheny, NCIDQ, IIDA, Associate Professor | Interior Design | Department of Design, The Ohio State University; Founder & Director | REBEL Sustainable Futures Lab

The retail industry stands at a pivotal crossroads where sustainability, inclusivity, and profitability are converging to create a new model for growth. As consumer preferences evolve and environmental consciousness continues to rise, traditional retail operations are being challenged by a more circular, purpose-driven approach that promises both economic and environmental advantages. Circularity also includes store design with compelling supporting data: Circular retail models can generate up to four times higher profits per item while reducing environmental impact by 80 percent. Join Shelley and Rebekah as they unpack why circular design is not just about sustainability, it’s about creating a resilient business model. The imperative for change is clear: As Gen Zers and Alphas gain more purchasing power, their expectations for sustainable and inclusive retail experiences will reshape the industry. Retailers who pivot now will be better positioned to capture this growing market while contributing to a more resilient retail future.

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