Customer Confidential: Untold Stories of Earned Growth

Ep. 215: Michael Mauboussin | Adjusting Your Aim: Forecast Better to Invest Better


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How can companies get revenue forecasting and value creation right? By slowing down.

Michael Mauboussin, head of Consilient Research at Counterpoint Global, Morgan Stanley Investment Management, and Rob Markey discuss the metrics and methods businesses can use to grow their long-term value.

Make sure to listen to part two.

·        Get your copy of Michael’s book, Expectations Investing, here.

·        Read Michael’s Harvard Business Review article “The True Measures of Success” here.

·       Read more from Michael about the economics of customer business here.

If you’d like to learn more about Michael, you can find him on LinkedIn.

We’d love to hear from you. Help us enhance your podcast experience by providing feedback here in our listener survey. https://bit.ly/CCPodcastFeedback

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Customer Confidential: Untold Stories of Earned GrowthBy Rob Markey, Bain & Company partner and customer experience expert

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