What makes people recommend your brand and services to others? Winning referrals are more than just a marketing channel; they're a way to turn prospects into lifelong customers through word-of-mouth advocacy based on authenticity and trust.

In this episode, guest Andy Cockburn, CEO and cofounder of Mention Me, and Rob Markey discuss the effectiveness of trust-based referrals, how to integrate advocacy into company culture to unlock the transformative potential of referrals, and how data-driven approaches can optimize referrals' effectiveness.

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If you'd like to learn more about Andy, you can find him on LinkedIn.