rich & REGULAR with Kiersten and Julien Saunders

Ep 217: The $40 Billion Hobby | How to Stop Overspending on Youth Sports


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Youth sports are not just sports anymore. They’re a $40 billion+ industry and in this episode, we’re getting all the way into it. 

We’re talking about the emotional pressure, the social expectations, the team group chats, the $75 photo packages that somehow still exist in 2025, and why nobody tells you the signup fee is just the beginning. Whether you're new to the world of cleats and concession stands or already halfway through a season with three backup uniforms and a mini mortgage in gear, this episode will help you take a breath and get a grip.

We break down the four types of spending most sports parents face:

  • Sign-up costs (AKA the cover charge)
  • Gear and equipment (plural. Always plural.)
  • Lifestyle expenses (snacks, meals, coach gifts, and “team bonding” events that cost real money)
  • Development extras (private lessons, apps, camps, and the “just in case they’re great” category)

We also cover several practical tips like the importance of setting a seasonal sports budget that your kid can help manage, why used gear is your best friend and where to find it, and the right time to say no and how to skip guilt with it. 

Whether you're trying to be the "fun" parent, the budget-conscious one, or just trying not to lose your mind, this one’s for anyone raising kids in sports. 

Links: 

  • Project Play survey: Family spending on youth sports rises 46% over five years
  • Episode 183 - Why NIL is a game changer for young athletes

Connect with Julien and Kiersten on our website, Instagram, Twitter, and YouTube.

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