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Guest: Sharon Price John, CEO Build-A-Bear Workshop

Build-A-Bear Workshop is the evolution of a metamorphosis of a beloved brand. What began as a mall-centric experiential retailer transformed into a global powerhouse by understanding the shifting dynamics of consumer behavior, digital commerce, and destination retail. Join Shelley and Sharon as they reveal how questioning traditional retail assumptions led to breakthrough insights about tourist locations, hospitality partnerships, and multi-generational appeal. This strategic pivot wasn't about changing direction but rather reinterpreting the mission of founder Maxine Clark who created memorable family experiences. Listen in to learn how experiential excellence has made Build-a-Bear a retail renaissance.

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