With an array of streaming platforms and the same amount of time in the day, getting an accurate read on where your customers spend their screen time has never been more important. And this shift in customer behavior has been particularly challenging for companies that rely on traditional ways to collect data on their customers.

In this episode, guest David Kenny, chairman and CEO of Nielsen, and Rob Markey discuss the impact streaming has had on Nielsen's business, how the company is evolving to meet new challenges, and how strategic innovation fosters customer trust.

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If you'd like to learn more about David, you can find him on LinkedIn.