How can an organization’s passion for high-quality culinary delights forge unbreakable customer bonds? For food wholesaler METRO’s customers, buying food is a personal experience. It’s the art of witnessing, inhaling, savoring, and examining the produce, meat, and fish in the store—a sensory feast that leaves customers’ hearts full.

Creating exceptional fresh-food buying experiences is METRO’s mission. In this episode, guest Peter Gries, customer and sales officer at METRO, and Rob Markey discuss why the company values its diverse customer segments. Peter also shares an insider’s perspective on the change journey transforming the company’s relationship with its customers.

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If you’d like to learn more about Peter, you can find him on LinkedIn.