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Special Guest: Jonathan Gold, Vice President of Supply Chain and Customs Policy, National Retail Federation

In a year of unprecedented economic uncertainty, the possible implementation of widespread tariffs has far-reaching implications for retail markets and consumer behavior. Beyond the immediate impact on pricing, these trade policies could fundamentally alter supply chain strategies, product availability, and market competition. Join Shelley and Jonathan Gold from NRF as they discuss all-things tariffs and how challenging it is for retailers to plan for sudden, unexpected policy changes. While some retailers advocate bringing manufacturing back to the U.S, the infrastructure, skilled labor, and economic conditions required for domestic production cannot be established quickly enough to counteract imminent, imposed tariffs. From a macro perspective, the current trade environment demands a strategic reassessment of supply chain diversity and risk management to thrive in an increasingly volatile global market.

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