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Special Guest: Warren Shoulberg, Retail Journalist and TRR Writer

Consumer spending is increasingly reflecting personal values. In a disruptive, unpredictable marketplace, the rise of grassroots activism presents unprecedented strategic challenges for retail executives. These orchestrated economic blackouts can transform individual purchasing decisions into collective action, triggering a compromised retail brand reputation with financial implications.  While any immediate sales impact is difficult to quantify, brands are still vulnerable. Join Shelley and Warren Shoulberg, retail expert and TRR contributor, as they discuss whether these movements are successful and how the true power of these boycotts may lie in the symbolic expression of shifting the public discourse, particularly fueled by social media. The growing tension between consumer activists and retail brands sits at the heart of the strategic calculus of how the C-suite serves its customers and makes decisions. Now more than ever, retailers need to work harder to earn customer loyalty.

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