Edited highlights of our full conversation.

How fast are you going?

Andréa Mallard is the Chief Marketing & Communications Officer of Pinterest.

I interviewed Andréa at Cannes, in the lobby of the Majestic Hotel. Her energy struck me, the moment she arrived. Her perspectives about her life and her leadership have stayed with me, long after we said goodbye.

Leadership is a forcing function for the forces of physics. Which direction are you going and how fast are you moving are determined entirely by the leader.

Those two factors are affected directly and acutely by the leaders’ willingness to challenge the status quo. To take off the handbrake that the unasked question leaves in place.

There are some leaders for whom disruption is the fuel that gets them up in the morning.

But for many, the fear of confrontation provides a natural suppression of the instinct to ask the difficult questions. That fear helps them ignore the rising temperature of the water that they and their company are sitting in.

And when the future suddenly arrives, and stares us in the face, we find that all those unasked questions, all those moments when we avoided the hard conversation, suddenly come with a heavy cost. Or worse.

Leadership asks that we overcome our fears in order to help others with theirs. It asks us to be status quo shakers and rule breakers. It asks us to search for the invisible anchors on our businesses and release them so we can meet the future - on our terms.

I heard - or perhaps dreamt - a quote the other day. In any case, I can’t find it on Google so maybe this is an original thought. Either way, it strikes me as true.

You may not be interested in the future. But the future is interested in you.

Ask the questions you didn’t ask yesterday. Feel the temperature of the water around you. Meet the future on your terms. As fast as you can.