No matter what type of product your company develops, the goals and vision should always be customer-driven. Product managers need to understand their customers' pain points, and how they do their work in order to create proper frameworks and strategies. So, how do product managers create a stubborn long-term vision that is flexible in execution? This week, ProductTalk host and Transfix Director of Brand Content and Sustainability, Patrick Blute, interviews CareRev COO, Filiz Genca, who shares insights on how to create customer-driven frameworks that align with your company's vision.