I think there’s this idea that once you decide on your ideal client, you’re done and in reality you need to come back to this many times in your business.

Today is all about failures and mistakes in business. I’m pulling back the curtain on the top 5 mistakes I have made in my business.I want to share these mistakes to normalize them and hopefully my mistakes can help you from making those same mistakes. 

In this episode we answer questions like…

1. What do I wish I had done sooner in my business?
2. How can you use your failures and mistakes for growth?
3. Why making mistakes is not a bad thing.

Here’s a glance at this episode…

[3:50] I jump right into my first mistake in business - not investing into my business sooner through coaching and business experts.

[08:13] I share about how to identify red flags in clients and how to learn from them. I share how ignoring them can really put you at risk in the long run.

[11:19] I share all about the mistake of blending money (client money and business operations money) into one account and the various ways that you may set up the money involved in your business.

[16:45] I talk about how I used to let my ideal client avatar get stale and how this can impact the types of projects that may come your way. [19:37] I discuss how I came to the conclusion that I could not do it all. I share how and when I knew I needed to hire and how I was able to work through it.