IN EPISODE 240:

With more than 3 billion global gamers, gaming is no longer a novelty - it's a necessity. In Episode 240, Bastian Bergmann explores the serious business of games. We discuss how gaming has become a strategic tool for brands to engageconsumers, enhance learning experiences, and even support mental health and wellbeing. The future belongs to games, and you need to develop a strategy now or risk getting left behind.

ABOUT BASTIAN BERGMANN:

Bastian Bergmann is the cofounder and COO of Solsten, a technology startup that empowers companies to create personalized content using AI and psychological data, and is also the founder of Technically Entertaining,  a mediastrategy firm . Before that, Bastian was a strategy consultant at Boston Consulting Group and the founder and CEO of WATTx. His new book is Press Play: Why Every Company Needs a Gaming Strategy.