Founder of Spoken Nutrition, Jordan Bokser, joins the show to share the story behind building a supplement company designed to solve coaches’ problems and deliver products athletes can trust. We dive into how Spoken was created, how they crafted their formulas around transparency and effectiveness, and what it takes to build a brand people believe in.

Jordan also breaks down common mistakes in supplementation and nutrition, how you can improve results without even changing your diet, and strategies for influencing the mindset of resistant athletes—or even resistant staff. Beyond supplements, this episode gives a window into Jordan’s decision-making, his approach to business, and ultimately, his approach to life.

Wholesale – Spoken Nutrition

This podcast evolved from my book, Strength In Numbers — the ultimate mentorship guide for coaches.

Featuring insights from 100+ ELITE coaches across every level and sport, it’s an encyclopedia of coaching wisdom built to help you grow your career, navigate failure, and find long-term coaching success.

👉 Grab your copy of Strength In Numbers [by clicking here].

Chapters

00:00 Introduction to Spoken Nutrition and Jordan Bokser

03:51 Building Trust and Authenticity in Business

06:17 The Importance of Feedback and Collaboration

08:38 Surrounding Yourself with Excellence

11:15 The Role of Education in Sports Nutrition

13:51 Creating a Supportive Community for Coaches

16:31 Mindset and Its Impact on Nutrition and Performance

22:59 Foundations Over Trends

24:27 The Importance of Recovery and Mindset

25:27 Coaching and Individualized Approaches

27:22 The Socratic Method in Coaching

28:29 Negotiation and Mutual Understanding

31:14 Fear of Abandonment in Coaching

32:24 Connecting with Employees and Their Purpose

34:14 The Power of Mission Statements

35:47 Approaching Business with Love

37:42 Aligning Personal and Company Whys

40:06 Educating the Market

43:01 Overcoming Self-Imposed Limitations