Produced by Foundersuite (www.foundersuite.com), "How I Raised It" goes behind the scenes with startup founders and investors who have raised capital. This episode is with Sebastian Baier of Buynomics, a revenue optimization platform that helps companies with pricing, promotion, and other commercial decisions.

In this episode we talk about blue ocean strategy - how to define a new market category that investors may not have heard of before. We also talk about the German startup scene, raising capital in Europe, optimizing valuation over a 10 year horizon, preparing for due diligence and more.

Buynomics most recently raised €13M in Series A funding from Insight Partners with participation from existing investors LaFamiglia, Seedcamp, Dieter von Holtzbrinck Ventures (DvH Ventures), and Tomahawk.

How I Raised It is produced by Foundersuite, makers of software to raise capital and manage investor relations. Foundersuite's customers have raised over $9.7 Billion since 2016. Create a free account at www.foundersuite.com.