Which direction are you going?

Nils Leonard, one of the co-founders of Uncommon - the award winning global creative studio - has been a regular guest on this show since I started Fearless seven years ago.

In all of that time, I’ve wondered abut his partnership with his two co-founders, Natalie Graeme and Lucy Jameson.

Why did they decide to go into business together? How does it work and what might get in the way?

And what makes the Uncommon partnership particularly worth understanding is the extraordinary consistency between what they said mattered to them when they started, and how they show up today.

This conversation, on a wet, rainy Thursday morning, at an outdoor restaurant in Cannes, shows why this partnership has worked so successfully so far and raises some questions about how it will need to evolve to guide the company’s next stage of evolution.