Social media is a perfect example of a blessing and a curse. Engaging with your online community can strengthen existing connections, while inspiring and educating potential new shoppers. Navigating the comments? That requires a whole different skill set and sometimes a tough skin. There's nothing more fun than conversational volleys with your followers. But as we all know, it's not always sunshine and rainbows in the comments section. 🌈🫠 Join us as we discuss...

• Practical tips on effectively interacting with your audience

• Using critical comments as an opportunity to educate

• Counting on your followers for support

• When deleting comments is justified

• Transforming potential PR crises into opportunities for growth

Today's episode of Tent Talk, the Farmers Market Podcast, is supported by Tent Craft.