Deyan Sudjic is Director of the Design Museum in London “A friend of mine once said to me no magazine you’ll ever want to read will ever sell more than 8000 copies a month […] What was startling to find is that, when Zaha Hadid was by no means the establishment we did a show with her in my early days at the Design Museum, which sold 75,000 tickets. No book on architecture would ever sell that many copies - and it’s interesting what it is that makes this physical experience work in ways which text doesn’t.” This episode was recorded as part of the Architecture Foundation's Dodecanalle Summit in April 2019.

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